var quotes = new Array;
quotes.push("Become an expert at describing what you do.
Write down a single, clear sentence that describes what your company does. Then memorize it and repeat it in every contact with prospects, from networking to cold calls.
Being able to describe your business in a consistent, memorable fashion is a great way to position your company in your prospects' minds.
When it comes to creating an image for your business, what your prospects see is as important as what they hear.
To convey an image of professionalism and stability, you'll need a family of top-quality tools that work together.");
quotes.push("8 No Cost Ways to Market Your Business
1. Publish articles about your specialty. Ensure you include your contact information.
2. Write letters to the editor of publications your target market reads.
3. Get involved in an organization or community project.
4. Build strategic alliances with non-competing businesses and cross-promote each other.
5. Publish a special report. A Super How To list for your specialty area. Distribute freely. Ensure that your contact information is included.
6. Speak to groups and organizations. Make sure the audience is your target market.
7. Carefully target relationships with media sources.
8. Write newsworthy press releases and distribute to your special contacts.
by Denise O'Berry
");
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